A 3-Part Mini-Series set in Rome, Italy - L'IDÉE WOMAN unveils its highly anticipated annual campaign, “A Roman Soirée," a three-part mini-series capturing the intersection of fashion and food through the lens of the eternal city.

Building upon the success of our iconic Italian Soirée series, this year's campaign takes a fresh narrative approach, following brand ambassador Joanne Palmaro through an intimate day-in-the-life as she prepares for and hosts an authentic Roman gathering. The series artfully demonstrates how L'IDÉE Woman pieces complement each phase of sophisticated entertaining.

Our “Roman Soirée" aims to create engaging, scroll-stopping content that resonates with our audience while showcasing the L'IDÉE world—an immersive experience that invites consumers to connect with our brand's authentic vision.