About the Brand

EXPLORING ART THROUGH PLEATS & COLOUR.

L'IDÉE WOMAN.

Established in 2019, L’IDÉE WOMAN is an Australian concept brand, exploring art through pleats and colour. Fascinated by the magic that transpires when light dances on pleats and captivated by the drama of fluidity in motion. Pleating is an art form, where high grade polyesters are manipulated into beautiful folds that are highly functional on the female form.

L’IDÉE WOMAN works closely with one of the oldest pleating factories in the world to produce exclusively engineered pleat forms which have become signature L’IDÉE WOMAN designs worldwide.

ABOUT THE FOUNDERS. 

Iuliia Ievdokymenko ; Ukrainian - living in Bali Indonesia.Biologist by education, with over 10 years international experience in fashion and the arts. Over the years, iuliia assisted in concept and execution of one of the most successful Ukrainian brands, following this she extended her work in creating art and fashion projects in Berlin and Paris. Iuliia is a vintage lover and avid thrift shopper, adoring classic antiquity. Her biology background also encourages a strong passion for environmental sustainability which is reflected in the creation and production of L’IDÉE.

Breeana Smith ; Australian - living in Positano, Italy. Drawing on more than a decade of experience in elevated brand management and product development, Breeana references her last 5 years living in Europe as inspiration and leverage for the concept of L’IDÉE.